Then it started to take on other musical expressions as new customers with other demands were being incorporated.

In this way at the end of the nineties the record shop was at the top offering 50's, 60's, 70's rock vinyls in their original editions. They are first editions records and different co records from other places. The owner of the shop tells us in a Perfil Interview (1991) the record shop's name was a tribute to the poet Juan Gelman's cantata, called "EI Canto de Gallo" (The rooster singing) which was musicalized afterwards by his friend, the avant-garde tango musician, Juan Cedrón. This fact led Latorre to provide social outlined tango and experimental tango carried out at the sixties, into the market.

In his record- shop you can find Piazzolla and Cedron's rare editions, Argentinean slang (Lunfardo) verses recital by Julián Centeya or Héctor Alterio as well unusual exclusivity: The Tango Story, told in his own way by Jorge Luis Borges (Argentina 1965).

The success at finding the notable writer's voice, let Latorre to look for an admirable and extensive file of the word spoken where Cortazar's, Neruda's, Benedetti's and many others voices telling their own texts meant that these literary works were closer ever to this special audience who could only get to them just via books up to then.

The Tango Story, told in his own way by Jorge Luis Borges and the word spoken where Cortazar's, Neruda's, Benedetti's and many others voices telling their own texts.

Spreading this other "Literature Format" also allowed something more: to be able to hear the voices of some beloved artists just Nacha Guevara, China Zorrilla, Bertold Brecht or the roving puppeteer Javier Villafañe telling and singing his songs or even the notable and only record made by Uruguayan's "Telecataplum" staff.

In the nineties, an extensive collection of Uruguayan and Argentinean Jingles, was also added. The same can be said of radio advertisements from the 40's and on, and pieces taken from radio soap operas from the same period.

Along with the commercials there can be found some of them sung by most popular Argentinean combo Los Gatos (Seven Up), Fresca (YPF), Mercedes Sosa (Cavic wines), Cons Combo and Wawancó (Coca Cola), Doménico Modugno (Bordolino wine), Violeta Rivas, Palito Ortega and Iracundos (Rapidísimo), and so on...

This material was used afterwards by some journalists to enrich their articles and Latorre started to give the radio stations a me which, otherwise, was bound to be lost and forgotten. But Latorre himself is a Beatle Fan, that's why he ls in the task to recover singles and extended plays with or without their cover recorded by the popular British group. From Argentina or from aboard.

In the same line another sales variety is implemented: trading, in this case the so called small records(singles, ep's) trading. And only those recorded by The Beatles, but also the whole rampe of rock and roll up to the mid 70's and including the famous "Club del Clan" and  its derivatie artists like Sandro, Ricardo Roda, and so on. The so called "folklore"(Argentinean folk music) the romantic music or the popular "national beat" are also among the material in the record-shop: Jackie y Los Ciclones, Los Santos, Los TNT, can be found along with Martín Karadagián, Kano y Los Bulldogs, Brenda Lee or the first Chalchaleros till Alfredo Zitarrosa.

In this box of surprises The Stones live peacefully with Pepe Biondi, Gardel with Palito Ortega. The Uruguayan typical music (Mardi Grass), with unreleased Silvio Rodríguez, the Mandioca editions... Birds of different feathers flying together...

And even rare birds can be found in "El Gallo Cantor": the Iracundos singing their own children songs, The Shakers singing in Frenche, Mr. Ortega singing in German his song "Yo tengo Fe" (I get faith), The Panchos singing USA country music but in Spanish. The popular cha cha cha "Pinocho" in idisch by Anchartd (junior) or "Blue Bayou" by Los Pick Ups in Cervantes's tongue.

Pearls are always a few... but not here, because in El Gallo Cantor you can heard and found a thousand wonders. You should come and see his little cave.

Also two chapters from the popular "El llanero Solitario” (The Lone Ranger) turned into radio soap operas (From Novaro Mexican editions). The Lacanvideos (in French, of course) or the Cuarteto de Nos (an excellent Uruguayan 80's combo) and strange filming made by the dark English group Procol Harum.

In another interview, made by the weekly "La Maga", Latorre tells us: El Gallo Cantor went through three floods, a government closure, inflation, hipper-inflation, those deliberated power-cut, recession, two thefts, two divorces and some other setbacks. But El Gallo Cantor also had the pleasure of the presence of Litto Nebia, Rodolfo Fernández Couto, Mochín Marafiotti, Juan Cedrón, Julio Bárbaro, Timmerman (junior) or the Iracundos base guitar player, Huqo Burgeño.

All of them beside the youngest and newest of its costumers, made this small shop a compelling date for all those buyers who were always ignored by the great record-selling chains.

Edited originally by Horacio Visconti (Argentina) and Cecilia Fiorentino (Uruguay) - 30/08/2001


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Av. Corrientes 1382 | LOCAL 23 | Buenos Aires | Argentina | CP 1035
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